Cleanse
BetterScrub Eyelid Wipes
Pre-moistened wipes with tea tree oil for instant relief. 60 pack.
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More care. More value.
Wherever you see our name, you'll find the same standard, more in every product. A growing family of brands, each built for a real, everyday need.
Available now
Blink Better
Effective relief for chronic eyelid irritation and discomfort.
500K+
Happy customers
4.6★
3,000+ reviews
A complete daily routine for dry, flaky and irritated eyelids, cleansing wipes, foam, soothing ointment and a restorative eye cream. Gentle enough for everyday use, with visible results in just 2 to 7 days.
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Targets eyelid irritation, dryness & discomfort
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Cruelty-free · 30-day money-back guarantee
The Blink Better range
A complete eyelid
care routine
Foam
BetterLids Cleansing Foam
A deep, gentle cleanse for irritation-prone lids.
Treat
BetterLids Eyelid Ointment
Overnight relief for dry, flaky skin around the eyes.
Restore
BetterLids Restore Eye Cream
Lightweight daytime moisture for delicate skin.
Available now
Base18
Skincare engineered at the molecular level, built on patent-pending technology, not trends.
Base18 starts every formulation at the molecule, not the marketing. The HydroSil Scar Gel and HydroFusion Rose Mist both carry patent-pending technology, precision-dosed actives fused into the formula at a molecular level for effects conventional skincare can't match.
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Patent-pending HydroSil and HydroFusion technology
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Molecular actives, niacinamide, ectoin & madecassoside, clinically dosed
The Base18 range
Formulated at the
molecular level
Patent-pending
HydroSil Scar Gel
Patent-pending HydroSil technology fuses niacinamide, ectoin & madecassoside into a quick-drying silicone base, engineered for surgical, acne, keloid & hypertrophic scars.
Patent-pending
Rose Mist
Patent-pending HydroFusion technology suspends damask rose hydrosol with hypochlorous acid & ectoin at a molecular level, cleansing, soothing and hydrating reactive, sensitive skin.
Clarify
Acne Clear Mist
Hypochlorous acid & skin electrolytes, dosed with the same molecular precision, in a daily calming mist for acne-prone, sensitive and irritated skin.
In development
What's coming next
Men's groomingComing soon
Men's skincare
A no-nonsense skincare routine built for men, straightforward formulations, real results, zero fuss.
WellbeingComing soon
Wellness supplements
Considered, evidence-led supplements to support health and wellbeing as part of a daily routine.
One standard, every brand
What "more in every product" means
01
Expert-formulated
Developed and reviewed by specialists.
02
Cruelty-free
Never tested on animals, no exceptions.
03
Fairly priced
Premium quality, kept within reach.
Stock us. Partner with us.
We're always open to retail, clinical and wholesale conversations.